VELSIPITY HCP Marketing Senior Manager
Job Description
ROLE SUMMARY
VELSIPITY represents an exciting new launch opportunity within Specialty Care. The launch of VELSIPITY in October 2023 was an important milestone as Pfizer endeavors to expand its leadership in I&I. This new oral medicine supports patients with moderately to severely active Ulcerative Colitis, with a focus on patients in their first line of advanced therapy.
Given the robust product profile, our history in the GI therapeutic area, and the substantial unmet need in UC, we project this product to become a significant revenue contributor within the portfolio. A critical success factor to a successful launch in this crowded category is to continue driving awareness of our benefit:risk profile, which is highlighted with our Q1 HCP campaign launch.
The VELSIPITY HCP Sr Manager is a crucial role that will lead all peer-to-peer education and KOL engagement strategy. This colleague will work closely with the Professional Relations Team to establish and expand relationships and partnerships with the GI community. This colleague will also partner with the VELSIPITY HCP Manager to support our national and regional congress presence. This high-visibility position will support a number of key milestones and initiatives launching in 2024 including our fully branded HCP campaign at DDW in May. This colleague will also support the launch of our enhanced messaging platform post-OPDP Feedback (expected March/April ‘24). This role reports to the VELSIPITY HCP Team Lead and will work closely with cross-functional colleagues and external vendors.
ROLE RESPONSIBILITIES
Specific responsibilities include but are not limited to:
Own the brand’s KOL, Community GI and APP engagement strategy and partnership development
Lead all peer-to-peer and medical education efforts including speaker programs, ad boards, product theaters, webinars, social/digital engagements, etc.
Support congress strategy and execution across major national and regional congresses in partnership with VELSIPITY HCP Marketing Manager
Oversee the seamless execution of speaker programs and continue building and growing the speakers bureau
Pilot the launch of clinical experience round tables (CERs) for the patient case-based discussions
Launch new HCP creative campaign (1H 2024) through peer-to-peer and congress channels
Update enhanced messaging platform in core speaker deck post OPDP feedback (Q2 2024)
Manage agency of record and be responsible for all strategy, tactical planning, and budget oversight
Act as brand liaison with Professional Relations Team and work in partnership to explore and activate new partnerships and key initiatives
Utilize market research insights and customer learnings to continuously shape and improve core resources
Support annual operating and tactical plan development process, focused on HCP activation
Work seamlessly across cross functional team members including (but not limited to) HCP marketing team, payer & access, global, medical, legal, and regulatory
BASIC QUALIFICATIONS
Bachelor's Degree required; MBA preferred
7 years of experience in the pharmaceutical industry
Prior experience launching brands, campaigns, or other initiatives preferred
Demonstrated success in developing, executing, and measuring complex programs or initiatives
Strong team player with ability to gain alignment: Effective listening and communication skills – gathers input from key stakeholders.
Ability to work under pressure, to take accountability for business challenges, think strategically and boldly to tackle complex problems.
Proven track record of operating in a fast-paced, high-energy environment
Ability to execute in the face of ambiguity or change
Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations
Demonstrated ability to manage vendors and individuals to impact business performance.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Flexible
Additional Offer Details:
Last Date to Apply for Job: 04/04/2024
Eligible for Relocation Assistance: No
Relocation assistance may be available based on business needs and/or eligibility.
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.