ROLE SUMMARY

At Pfizer (NYSE: PFE), we apply science and global resources to bring therapies to people that extend and significantly improve their lives. Every day, Pfizer colleagues work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world's premier innovative biopharmaceutical companies, Pfizer collaborates with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 175 years, Pfizer employees have worked to make a difference for all who rely on them.

As part of our commitment to tackling COVID-19, Pfizer has developed both preventative and therapeutic measures to tackle this virus.  Our therapeutic offering, PAXLOVIDTM is a novel protease inhibitor that, since it’s Emergency Use Authorization (EUA) in December of 2021, has helped treat over 15M patients at high-risk for progression to severe COVID-19, which can lead to hospitalization and/or death. With the FDA approved May 2023 transition from EUA to NDA (New Drug) in the U.S., there is significant opportunity to bolster the leadership position of PAXLOVID in the marketplace.  And with new clinical and (RWE) real world evidence data, label indications, and administration routes anticipated throughout 2024, there is even greater opportunity to help more patients get the care that they need.

The Director, Consumer Marketing, US PAXLOVID, will report directly to the Sr. Director, Consumer Team Lead, U.S. Antiviral and will be responsible for leading and executing the unbranded consumer marketing strategy for PAXLOVID in the US. This person will work with the Consumer Team Lead, Creative Agencies, Analytics, Media partners and the Pfizer Chief Marketing Office (CMO) to challenge established thinking to solve brand issues in innovative ways; creating impactful, innovative programs that effectively educate consumers about the risks of COVID-19 and motivate patients to seek care once they test positive or have symptoms of COVID.  This person will also work with the broader PAXLOVID team to lead operating plan. The Director will be expected to ensure all consumer initiatives are of the highest quality and are executed flawlessly and in a compliant manner.

ROLE RESPONSIBILITIES
The Consumer Director will lead the development and execution of multiple consumer initiatives, including but not limited to the following:

• Lead efforts to develop an innovative and integrated unbranded consumer strategy and omnichannel approach to reach consumers effectively and efficiently
• Lead the development of a new creative campaign that is unbranded, and ensure consistency in messaging with our branded campaign as well as drive greater patient engagement
• Partner with Communications to amplify key unbranded messaging and identify novel ways to amplify earned media
• Lead the development of critical business planning deliverables for such as Operating Plan, tactical plan, budgets and long-range forecasts for the consumer team
• Lead the brand presence in retail through in-store and media tactics and partner with broader platform teams to find efficiencies and ensure a one-Pfizer approach
• Partner with external organizations to support the development and execution of third-party consumer tactics and initiatives to deliver impact and motivate patients to seek care
• Collaborate and align with HCP marketing, Vaccines, Global PAXLOVID, and Pfizer for All as well as the CMO, External Communications, Medical, Legal, and Regulatory to develop impactful educational tactics and materials and ensure a synergistic franchise approach

 BASIC REQUIREMENTS

• BA or BS required
• 10+ years of marketing experience; less with advanced degree
• 4 or more years of US healthcare or pharmaceutical industry experience
• Documented ability to effectively engage with stakeholders to drive behavior change
• Strong business acumen including demonstrated strategic marketing and analytical thinking skills
• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
• Demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• An absolute commitment to adherence to all applicable compliance rules and regulations.

PREFERRED REQUIREMENTS

• MBA preferred

• At least 5 years of consumer brand marketing experience in a range of therapeutic areas

LAST DAY TO APPLY: 08/01/2024

The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

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