Digital Medical Engagement Director
Job Description
ROLE SUMMARY
Pfizer is committed to delivering world-class digital medical capabilities to enable enhanced engagement with healthcare professionals for improved patient outcomes. As the healthcare communications and technology landscape in the Pharma industry evolves, the Medical Channel Excellence team focuses on navigating a complex regulatory environment to optimize engagement with healthcare providers across digital channels and platforms, driving improved education, clinical/business decision making, and allowing timely health information to close care gaps – with integrity. Leadership of innovative digital channels and platforms alongside medical insights, the team will optimize existing channels and identify new ones, ensuring seamless integration while staying at the forefront of digital capabilities.
The Digital Medical Engagement Director is responsible for partnering cross-functionally to strategize and execute on scientific communications plans/data dissemination in partnership with the Global, US, and International Medical Content Channel and Medical Affairs teams, integrating digital platforms and channels to enhance engagement with healthcare professionals. The Digital Medical Engagement Director brings medical expertise in scientific communications and medical strategy to the role, harnessing the ability to execute efforts across digital and social platforms.
The Digital Medical Engagement Director will report into the Digital Medical Engagement Team Lead as part of the overarching Medical Channel Excellence team and provide clear and actionable guidance about the evolving digital landscape, specifically regarding the assigned channel, to cross-functional stakeholders in medical – harnessing a “Dare to Try” culture driven by thoughtful risk balanced with integrity.
This individual will demonstrate the ability to influence and collaborate across teams – including peers and leadership – to develop and train/coach and guide the work of colleagues to achieve meaningful outcomes and business impact specific to digital and social media channels.
ROLE RESPONSIBILITIES
Digital & Social Media Channel Strategy
- Spearhead the strategic scientific communications approach, execution, and optimization of assigned digital and social media channel(s), orchestrating the dissemination of accurate scientific content to HCPs and other medical stakeholders, in alignment with MA-01.
- Balance long-term vision with short-term delivery, identifying barriers and enablers to catalyze the organization to develop, connect, and deliver upon the Medical Channel Excellence Team vision.
- Deliver channel insights and recommendations for ongoing optimization of scientific communications plans, with a specific focus on dissemination through digital channels.
- Deploy innovative digital and social media solutions to shape the digital roadmap and quickly deliver highest value outcomes at scale.
- Identify and execute on pilot projects to test/scale innovative medical digital efforts.
- Enhance Global and US medical channel strategies for delivering scientific information digitally, ensuring the highest standards of accuracy, accessibility, and relevance.
- Partner with cross-functional teams, including medical affairs, commercial, corporate communications, medical content, Integrated Media Strategy, digital/OSS and other key stakeholders to ensure alignment across priorities and channels.
Medical Channel Execution, Analytics, and Metrics
- Demonstrate expertise in optimizing the functionality and audience targeting across digital platforms and media channels for HCP stakeholder audiences.
- Leads and coordinates insights and metrics strategy with internal stakeholders in partnership with the Channel Optimization team and Medical Analytic team to ensure optimization of HCP engagement, content, and channel plans.
- Monitor and analyze channel performance through robust KPIs and metrics to ensure effectiveness, usability, and relevance.
Monitoring, Governance
- Identify areas for innovation and improvement to drive initiatives that enhance the digital exchange of scientific information, ensuring adherence to all relevant guidelines, principles, and regulatory standards.
Cross-functional Collaboration
- Liaise with Global and US internal stakeholders, including Medical, Regulatory, Digital Readiness Team (DRT), Commercial, and Digital teams, to ensure alignment of technical specifications, customer user journeys, scientific content dissemination advancements (device agnostic), and compliance with industry and company regulations.
BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
- Advanced degree in Marketing, Communications, Life Sciences, or related field;
- At least 8 years of experience with an MBA/MS or 6 years with a PHD/PharmD in healthcare, pharmaceuticals, or life sciences, including related experience leveraging social media and digital platforms.
- Grasp scientific context and assimilate perspectives from stakeholders across Medical, Digital and those with digital channel expertise.
- Strong track record of written and oral communication skills to develop and present scientific information to varied audiences and articulate messages succinctly.
- Strong understanding of regulatory compliance, data privacy, and industry standards related to digital content dissemination.
PREFERRED QUALIFICATIONS
- Advanced degree (MS, PharmD, PhD, MBA or similar) in Marketing, Digital Communications, or Life Sciences.
- Experience leading cross-functional efforts in digital content management.
- Relevant therapeutic area expertise (primary care, specialty care, vaccines, oncology)
- Experience in global medical communications and understanding of applicable regional legal and regulatory hurdles.
- Familiarity with content management systems (CMS) and digital analytics tools.
- In-depth knowledge of healthcare industry trends and evolving digital delivery methods for scientific information to HCPs.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Travel as required, up to 20% of role
The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
