There’s a lot of talk these days in higher ed circles about an anticipated demographic cliff headed our way. Universities nationwide expect up to a 15% drop in freshman prospects due to the decline in birth rate in the 2008 recession that lasted for years after. Those “missing babies” in 2008 would have begun entering college 17 years later in 2025. Institutions best positioned for the future are developing diversified recruitment strategies now and are already recruiting heavily in markets projected to grow.
Fortunately, the University of West Florida is ahead of the curve on this issue. One reason is our long history of a strong nontraditional student population, with 47% of undergraduates and graduates over the age of 25. Many of these are veterans who return after service, thanks to the seamless transition and high level of support offered by the Military Veterans Resource Center.
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